OVERVIEW
Custom Brand Design
A Custom Brand Package from Super Extra isn’t a template or a quick fix—it’s an investment in the future of your business. It’s the foundation for how your brand is seen, heard, and remembered. We know that no two brands are alike, and your identity deserves more than one-size-fits-all solutions. That’s why we’ve crafted tiered packages designed to meet you exactly where you are and where you’re headed.
Choose from one of our four custom visual branding tiers, each tailored to fit different stages of your journey. Whether you’re starting fresh or leveling up, we’ve got you covered. Need more? Add website design to bring your vision to life online. Or maybe you’re a DIY powerhouse who just needs expert guidance to refine your ideas—we offer consulting packages for that too.
Whatever your needs, we have an option to help you create something bold, unapologetic, and uniquely yours. This isn’t just branding. This is your launchpad for breaking molds, standing out, and making waves.
CUSTOM BRANDING PACKAGING TIERS
The Tiny Extra
Premade Visual Brand Kits
The Tiny Extra is our as-available, rolling-drop solution for business owners who need bold, beautiful branding—fast. We’ve curated a collection of semi-customizable visual brand kits designed to meet the needs of those on a tight timeline or budget without sacrificing impact or style.
Tiny Extra kits are released quarterly in exclusive drops, and they don’t last long. Want in? Join our email list to be the first to know when the next drop goes live.
The Essentials
Mini Visual Brand Package
Perfect for business owners who want a beautiful, no-fuss brand that works hard and looks amazing. The Essentials is a streamlined, visuals-only package that focuses on delivering the core elements you need to make a bold first impression. The Essentials gives you everything visual foundation to launch your business with confidence.
The Super
Extended Visual Brand Package
The Super Package is a cohesive, extended visual branding experience for those ready to invest in something extraordinary. It includes a complete visual brand suite and additional marketing collateral designed for both print and digital use. By the end, you’ll have a stunning, handcrafted brand that tells your story, reflects your values, and connects with your audience in a way that lasts.
The Super Extra
Full Brand Identity Package
Our namesake package, The Super Extra, is for brands ready to go beyond visuals and build a true identity. This all-inclusive option includes everything from the previous tiers—plus audience personas, brand strategy, and the development of mission, values, and key messaging. It’s not just about looking good; it’s about knowing who you are, who you’re speaking to, and how to make your mark. With The Super Extra, you’ll walk away with a fully realized brand that’s unapologetically bold and built to lead.
Extended Visual Brand Package
for the Greater Public Good
The Pro Bono
The Pro Bono is our exclusive, two-times-a-year donation of an Extended Visual Brand Package, created for non-profits who are making a tangible impact in their communities. This is a cohesive, all-inclusive branding experience that includes a complete visual brand suite and additional marketing collateral for both print and digital use. Through an application process, we select non-profits whose mission, values, and work align with our vision for progressive and positive change. By the end, your organization will have a powerful, handcrafted brand that tells your story, amplifies your impact, and connects with your audience in a way that inspires action and creates lasting change.
FREQUENTLY ASKED QUESTIONS
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Nope, we don’t do one-off logos. Here’s why: A logo is just a tiny part of the larger picture that makes up your brand identity. And let’s be real—no single logo works everywhere or for every brand. At Super Extra Creative, we craft industry-leading brands that position you as the go-to in your field. That means we start with a custom brand strategy based on thorough market research, which directly informs every design decision we make. Our full custom brand identity service includes a logo suite, typography, color palette, and brand guide—all built around a strategy that’s as unique as you are.
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Not quite. We specialize in building cohesive brands from the ground up. Trying to retrofit an existing logo into a full brand package often leads to a disjointed, "Frankenstein" look—and nobody wins in that situation. For a strong, cohesive brand that truly represents your business, we recommend starting fresh with a custom strategy and design process that ties everything together seamlessly. Schedule a 1:1 Consultation to have us walk you through your options.
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Probably not. Because not all brands (or logos) are created equal. A successful website isn’t just about having a logo and color palette — it’s about making sure your brand has the full visual system and strategic foundation to shine across every platform.
We’ve found that many established brands are missing those essential pieces, and without them, it’s tough to create a seamless, high-impact website. For the best results, we recommend going through the full brand process first.
That said, if you’re confident your brand is up-to-snuff — with complete files, a solid style guide, and strategic clarity — send us a note at hello@superextracreative.com. We’ll review your materials and let you know if this add-on can be unlocked for your brand.
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In short:
Visual Style Sheet: This is a concise, one-page overview of your brand’s core visuals—logo, color palette, typography, and mood board. It's perfect for quick reference in simple use cases.
Visual Identity Guide: A more detailed document that includes everything from logo variations and safe space to type ramps, photography guidelines, illustrations, and mood boards/in-situ mockups.
Brand Identity Guide: The full package. This comprehensive guide includes all the visual elements from the Visual Identity Guide, plus everything else—your mission, values, vision, tone & voice, and more. It’s the blueprint for how your brand communicates and presents itself across every platform.
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Heck yes! You may add on any collateral marketing pieces, a social media suite, extra patterns, iconography etc. Just please let us know and we will provide a custom add-on quote for you. Timing and delivery may be affected.
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We typically book projects 2-3 months in advance, and a deposit is required to secure your spot. Given the high volume of inquiries we receive, we recommend reaching out and filling out our contact form about 2-3 months ahead to lock in the next available start date. That way, we can ensure your project gets the attention it deserves.
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Custom brand projects typically take between 3-8 weeks to complete. If you choose to add on a custom website, that will generally add another 6-8 weeks to the timeline (depending on the page count). For combined packages, timelines will overlap and stagger, but rest assured we’ll keep everything moving smoothly and ensure you get the results you’re looking for on time.
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For sure! Each project includes multiple video calls and design rounds to ensure we're aligned every step of the way. We’re also available via email for ongoing communication, and additional video calls can be scheduled as needed (subject to availability). Your vision is our priority, and we’ll be with you through every stage of the process.
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Yes, we do! All custom design packages require a 50% non-refundable deposit to secure your start date and confirm our partnership. The remaining balance can be split into 2-3 installments. However, please note that to receive all final deliverables (logo, brand, and website working files), the balance must be paid in full. For consultation and coaching packages, sessions are purchased in advance. Retainer services are billed monthly.
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No problem! If you purchase The Tiny Extra, The Essential, or The Super package, you can always return to upgrade to a full brand identity or add a website later. We’ll create a custom invoice to bridge the difference between what you've already paid and the current price for the upgrade. This offer is valid for up to one year after the delivery of your initial visual assets. You’ll have the flexibility to grow your brand at your own pace.
INTERESTED IN CUSTOM BRAND DESIGN?
How to Apply
Is a certain package above resonating with your brand needs? Excellent. We are ready to help you build your bold, extraordinary, and attention-grabbing brand visuals. Select the package of your choice and follow the schedule and invoicing prompts.
Set Yourself up for Success
+ Know your business name, tagline and audience before starting. Check for trademarks.
+ Define your business stakeholders before booking (this is who gets a say in reviews!)
+Check your schedules against the package workback schedule and proposed start date. Make sure you will be 100% available.
Still got Questions?
Hey, it happens! If you still have some questions about a package, a Super Extra service offering, or anything else you’d like to touch on, please schedule time to talk with us below.

