OVERVIEW

The Pro Bono

Extended Visual Brand Package for the Public Good

The Pro Bono is our exclusive, two-times-a-year donation of an Extended Visual Brand Package, created for non-profits who are making a tangible impact in their communities. This is a cohesive, all-inclusive branding experience that includes a complete visual brand suite and additional marketing collateral for both print and digital use. Through an application process, we select non-profits whose mission, values, and work align with our vision for progress and positive change. By the end, your organization will have a powerful, handcrafted brand that tells your story, amplifies your impact, and connects with your audience in a way that inspires action and creates lasting change.

WHAT’S INCLUDED
The Essentials, PLUS:
+ Pattern and/or texture designs
+ 10 image or illustration library*
+ Custom iconography (up to 10 icons)
+ 2 promotional print collateral item designs of your choice: business card; notecard; flyer; poster; sticker/label; postcard, etc.
+
2 promotional digital pieces of your choice: 4 Instagram feed post templates; 4 Instagram story/reel designs; Facebook/LinkedIn/X cover images design; email header & footer; podcast cover, etc
+ Final visual style guide

FINAL DELIVERABLES
+ Responsive logo suite (EPS, SVG, PDF, JPG, PNG + favicon)
+ Typography suite (files not included unless purchased & licensed separately)
+ Pattern & image library (*stock images and illustrations may incur an additional price for licensing.)
+ Final print & digital promotional items files
+ Color palette values (RGB, HEX & CMYK, included in Visual Style Guide PDF)
+ Visual Style Guide PDF

HOW IT WORKS

1. Apply/Waitlist
If your brand qualifies for The Pro Bono, there are two ways to proceed. Outside of the 2x/year window, brands can put themselves on the Waitlist. Waitlisted brands will get a head start on the application process once it opens. Inside of the application window, which will be announced to email subscribers, on The Super Extra social media accounts and website, brands will need to apply to the linked form.


2. Review Qualifications & Selection
We will review your qualifications, application, and business model. We’ll work with the leading brand applicants to clarify any remaining questions or concerns before selecting one candidate/brand to move forward with.


3. Contract
We will then contact you regarding the customization of the brand, timeline, deliverables, etc. The typical process will reflect that of the Extended Visual Brand package.


4. Off-Boarding & Delivery
Once we have final approval of the designs, we will save all of the files for print and web, prepare your Visual Style Guide, and download everything to a shared Dropbox folder for you to access. You will be able to download everything and start using your stunning new brand right away!

YOUR BRAND IS READY TO DO GOOD IN THE WORLD!

FREQUENTLY ASKED QUESTIONS

APPLICATION STATUS

The Pro Bono Application window is

CLOSED :/


Next application window:

January 15, 2026

Put yourself on the waitlist below.

INTERESTED IN THE PRO BONO?

How to Apply

If the application window is OPEN, it will be announced to email subscribers, on Super Extra social media accounts and website. If the application window is open, a button will appear below, and brands will need to apply within.

How to get on the Waitlist

If the application window is CLOSED, you can still get your brand on the waitlist to be notified early about the next opening.

Still got Questions?

Hey, it happens! If you still have some questions about a package, a Super Extra service offering, or anything else you’d like to touch on, please schedule time to talk with us below.