OVERVIEW
The Pro Bono
Extended Visual Brand Package for the Public Good
The Pro Bono is our exclusive, two-times-a-year donation of an Extended Visual Brand Package, created for non-profits who are making a tangible impact in their communities. This is a cohesive, all-inclusive branding experience that includes a complete visual brand suite and additional marketing collateral for both print and digital use. Through an application process, we select non-profits whose mission, values, and work align with our vision for progress and positive change. By the end, your organization will have a powerful, handcrafted brand that tells your story, amplifies your impact, and connects with your audience in a way that inspires action and creates lasting change.
WHAT’S INCLUDED
The Essentials, PLUS:
+ Pattern and/or texture designs
+ 10 image or illustration library*
+ Custom iconography (up to 10 icons)
+ 2 promotional print collateral item designs of your choice: business card; notecard; flyer; poster; sticker/label; postcard, etc.
+ 2 promotional digital pieces of your choice: 4 Instagram feed post templates; 4 Instagram story/reel designs; Facebook/LinkedIn/X cover images design; email header & footer; podcast cover, etc
+ Final visual style guide
FINAL DELIVERABLES
+ Responsive logo suite (EPS, SVG, PDF, JPG, PNG + favicon)
+ Typography suite (files not included unless purchased & licensed separately)
+ Pattern & image library (*stock images and illustrations may incur an additional price for licensing.)
+ Final print & digital promotional items files
+ Color palette values (RGB, HEX & CMYK, included in Visual Style Guide PDF)
+ Visual Style Guide PDF
HOW IT WORKS
1. Apply/Waitlist
If your brand qualifies for The Pro Bono, there are two ways to proceed. Outside of the 2x/year window, brands can put themselves on the Waitlist. Waitlisted brands will get a head start on the application process once it opens. Inside of the application window, which will be announced to email subscribers, on The Super Extra social media accounts and website, brands will need to apply to the linked form.
2. Review Qualifications & Selection
We will review your qualifications, application, and business model. We’ll work with the leading brand applicants to clarify any remaining questions or concerns before selecting one candidate/brand to move forward with.
3. Contract
We will then contact you regarding the customization of the brand, timeline, deliverables, etc. The typical process will reflect that of the Extended Visual Brand package.
4. Off-Boarding & Delivery
Once we have final approval of the designs, we will save all of the files for print and web, prepare your Visual Style Guide, and download everything to a shared Dropbox folder for you to access. You will be able to download everything and start using your stunning new brand right away!
YOUR BRAND IS READY TO DO GOOD IN THE WORLD!
FREQUENTLY ASKED QUESTIONS
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Pro bono designs are donated to 501(c)(3) non-profit and charity organizations whose business model aims to educate, solve and/or support progressive social causes. Non-profits who focus on women’s health & education topics; queer, BIOPOC & LGBTQIA issues; arts & culture for traditionally underfunded communities will take priority. The application will ask specific questions about your business model, financials, board of directors, etc.
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No. We understand that starting a new organization takes time. We want to help you with the branding, so you can focus on your organizations business set-up. The design process may start before final approval for 501c3 status, but final design assets and files will no be delivered until 501(c)(3) status is verified. A tax receipt for donated design services is required to finalize delivery.
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This Legal Zoom article does a great job outlining how to start a 501(c)(3). Completing this list and obtaining federally recognized status prior to applying will help with the application, approval, and design process. If we are outside of the application window and you are on the Waitlist, we highly recommend addressing this list while you wait.
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During the application process we will ask what types of deliverables you are interested in outside of the donated package deliverables. Depending on the deliverable(s) and timing additional assets may be approved at a pay-per-project or day-rate. If the out-of-scope deliverable(s) are beyond the available offering and schedule, we will direct you to alternate support.
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Only two rounds of design are included in this package. Additional rounds of edits are charged at a day-rate.
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This can be negotiated and should be declared during the application process. Any difference in package and deliverable request will be considered outside-of-scope and will be billed accordingly.
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These periods of Pro Bono services are opened up 2x/year. The first application window will be announced in April, run through May, and be selected in/scheduled to start in June. The second application window will be announced in October, run through November, and be selected in/scheduled to start in December.
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We specialize in visual identity and branding, specifically in launching new brands. We will not move forward with brands that have elements of an existing brand, and are only looking for piecemeal design elements. We will consider brands who are willing to accept an entire visual re-brand.
APPLICATION STATUS
The Pro Bono Application window is
CLOSED :/
Next application window:
January 15, 2026
Put yourself on the waitlist below.
INTERESTED IN THE PRO BONO?
How to Apply
If the application window is OPEN, it will be announced to email subscribers, on Super Extra social media accounts and website. If the application window is open, a button will appear below, and brands will need to apply within.
How to get on the Waitlist
If the application window is CLOSED, you can still get your brand on the waitlist to be notified early about the next opening.
Still got Questions?
Hey, it happens! If you still have some questions about a package, a Super Extra service offering, or anything else you’d like to touch on, please schedule time to talk with us below.

